Collaborations are crucial for brands because they expand their reach, enhance credibility, and create buzz. By teaming up with other high-profile names or complementary companies, brands like Skims can tap into new audiences, gaining exposure and relevance. Collabs combine the strengths of both partners, often resulting in innovative and unique products. They also keep the brand exciting and newsworthy, ensuring it stays on consumers’ radar.

In 2010, Instagram launched as an iOS app, quickly amassing 25,000 users within its first day and reaching one million by year’s end. The creators aimed for a minimalist platform focused on photo sharing, deriving the name from the combination of “instant” and “telegram.”

Search engine optimization (SEO) is a set of strategies a business can implement to improve a website’s ranking on search engine result pages (SERPs). By implementing strategies a business can attract more website traffic, leading to increased consumer engagement and conversations.

November and December are the prime times for email engagement, and guess what? November is right around the corner even though it feels like summer just ended. There are some very eager customers out there who want to start holiday shopping ASAP. This gives you a longer holiday season, which in turn makes for a great email campaign.

Social media has made huge strides in the marketing world, and with it being such a large delivery for brands marketing tactics, now is the perfect opportunity to discuss disruptions that can make or break your content for 2025.

As we look ahead to the future of digital marketing in 2025, industry trends suggest that companies will need to reassess their strategies to stay competitive and relevant. Two key areas expected to experience notable shifts are SEO investment and brand safety concerns.