Things to Keep in Mind When Crafting Your Content & Marketing Strategy for 2025

Social media has made huge strides in the marketing world, and with it being such a large delivery for brands marketing tactics, now is the perfect opportunity to discuss disruptions that can make or break your content for 2025.

Quick Facts

-        2023 was the first year to have higher levels of time spent online streaming videos over television.

-        YouTube surpassed Netflix in streaming television consumption with 8.6% compared to Netflix’s 7.9%.

-        As of two years ago, user-generated content on social media accounts for 39% of the time spent on media.

Attention & Delivery

Many people like to say that people’s patience has dwindled, and short videos are the only way to go when posting videos. The truth is that consumers have patience for longer videos if the delivery of value is fast. The lack of patience along with the ease of replacing content makes it much harder to build a brand legacy. On TikTok and Instagram you can just swipe up, and no longer view content. On Netflix you can simply exit a show and click on a new one as many times as you want. In 1958, the average life span of a company on the Standard & Poor’s index was 67 years. Sixty years later, it had fallen to less than 15 years. With this, businesses have been “debranding” or “Blanding” in efforts to present their content across multiple platforms. If you are unaware of what that means it is just businesses adopting a more minimalistic approach rather than corporate branding. We have previously spoken about debranding in another blog post.

Physical Appearance

Since COVID-19 and the transition of many positions being made remote, people value their personal spaces and surroundings more than ever. The saying “work where the Wi-Fi is,” is still very predominant. Some companies have demanded that employees return to offices, and attendance at events (business and otherwise) has surged. With this though, in-person events are like a luxury because people do NOT like leaving their house. This adds an immense amount of pressure because all the digital content being used at these events must be insanely good and differentiated. Audience member’s expectations have gotten higher…a lot higher. As a business, these in-person events are your largest opportunity to push your greatest content. These should be well planned, and not something “thrown” together.

Decline of Trust

Trust is at its lowest on mainstream media ever, and with the innovations from AI it makes the decline even worse. Misinformation can come from anywhere whether it be the government, businesses, etc., and there is not a widespread mistrust within everything. Although this is not the ideal situation, this lack of trust gives marketers the opportunity to create trust currently. One of the most important things people want to see in a business is trust and credibility. If you capable of creating trust with perspective clients, you will be 10 steps in front of your competitors.

Looking Forward

After discussing these things, we can start to form an idea of what marketing will start to look like going into 2025.

-        Emphasis on truth and trust

-        Differentiated digital and physical content that lives up to audience’s new heightened expectations.

-        Quick value delivery without interruptions

If you need help with your social media presence, send us a message to contact our marketing specialists that are ready to elevate your social media game!