January 19th is fast approaching, and to some that may mean nothing, but for the large latter, we are all impatiently waiting to see if the Supreme Court bans Tik Tok. A large number of people are completely aware that there is a potential ban, but also completely unaware of why there is a ban.

Dunkin' is stirring up excitement with a new celebrity partnership that blends pop culture and premium coffee. Teaming up with singer-songwriter Sabrina Carpenter, the coffee chain has unveiled a limited-time beverage, Sabrina’s Brown Sugar Shaken Espresso. Let’s chat about their strategy:

The U.S. government may ban TikTok by January 19, 2025, over national security concerns unless its parent company, ByteDance, divests ownership, with the Supreme Court reviewing the case on January 10. If banned, users and businesses could face disruptions, but similar platforms like Meta's Reels may fill the void, offering creators new opportunities to build audiences from scratch.

Collaborations are crucial for brands because they expand their reach, enhance credibility, and create buzz. By teaming up with other high-profile names or complementary companies, brands like Skims can tap into new audiences, gaining exposure and relevance. Collabs combine the strengths of both partners, often resulting in innovative and unique products. They also keep the brand exciting and newsworthy, ensuring it stays on consumers’ radar.

In 2010, Instagram launched as an iOS app, quickly amassing 25,000 users within its first day and reaching one million by year’s end. The creators aimed for a minimalist platform focused on photo sharing, deriving the name from the combination of “instant” and “telegram.”

Search engine optimization (SEO) is a set of strategies a business can implement to improve a website’s ranking on search engine result pages (SERPs). By implementing strategies a business can attract more website traffic, leading to increased consumer engagement and conversations.