Black Friday 2024 is shaping up to be a pivotal moment for brands as they shift from focusing solely on discounts to creating deeper emotional connections with consumers. As marketers, it's essential to understand how this shift is unfolding and what it means for your strategies moving forward.

The beauty industry has always been at the forefront of influencer marketing, but there’s a shift happening—and it’s all about thinking smaller. While big-name influencers with millions of followers have long been the go-to for brands, recent studies suggest that nano and micro-influencers are the real power players in driving engagement and building authentic connections with audiences.

Artificial intelligence (AI) is making waves in advertising, with major brands like Coca-Cola diving into AI-generated content to produce personalized, efficient campaigns. “This year, Coca-Cola’s Christmas ads are AI-generated and deeply uncanny, sparking online backlash from those who claimed the magic had been lost.- Forbes”

Have you noticed how Nike has removed “Nike” from underneath their swoosh? What about when Dunkin’ Donuts removed the coffee cup from their logo and changed their name to Dunkin’?

When was the last time you had a conversation about Nutter Butter? My guess? When someone pulled one out of their lunch box in 5th grade, everyone wanted to trade so that they could have a sweet treat for lunch. Either way, Nutter Butter has sparked some talk in the world by embracing their “nuttiness.”

Customer reviews have become one of the most powerful tools in marketing. They’re no longer just an afterthought but a key component of any successful business strategy. Whether you’re running an e-commerce store or a brick-and-mortar business, the influence of customer reviews on purchasing decisions cannot be overstated.