November and December are the prime times for email engagement, and guess what? November is right around the corner even though it feels like summer just ended. There are some very eager customers out there who want to start holiday shopping ASAP. This gives you a longer holiday season, which in turn makes for a great email campaign.

Social media has made huge strides in the marketing world, and with it being such a large delivery for brands marketing tactics, now is the perfect opportunity to discuss disruptions that can make or break your content for 2025.

As we look ahead to the future of digital marketing in 2025, industry trends suggest that companies will need to reassess their strategies to stay competitive and relevant. Two key areas expected to experience notable shifts are SEO investment and brand safety concerns.

Black Friday 2024 is shaping up to be a pivotal moment for brands as they shift from focusing solely on discounts to creating deeper emotional connections with consumers. As marketers, it's essential to understand how this shift is unfolding and what it means for your strategies moving forward.

The beauty industry has always been at the forefront of influencer marketing, but there’s a shift happening—and it’s all about thinking smaller. While big-name influencers with millions of followers have long been the go-to for brands, recent studies suggest that nano and micro-influencers are the real power players in driving engagement and building authentic connections with audiences.

Artificial intelligence (AI) is making waves in advertising, with major brands like Coca-Cola diving into AI-generated content to produce personalized, efficient campaigns. “This year, Coca-Cola’s Christmas ads are AI-generated and deeply uncanny, sparking online backlash from those who claimed the magic had been lost.- Forbes”