Sophia Davis Sophia Davis

Is Debranding the Right Move for Your Brand?

Have you noticed how Nike has removed “Nike” from underneath their swoosh? What about when Dunkin’ Donuts removed the coffee cup from their logo and changed their name to Dunkin’?

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Sophia Davis Sophia Davis

Acting Erratic is Now a Marketing Strategy

When was the last time you had a conversation about Nutter Butter? My guess? When someone pulled one out of their lunch box in 5th grade, everyone wanted to trade so that they could have a sweet treat for lunch. Either way, Nutter Butter has sparked some talk in the world by embracing their “nuttiness.”

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Sophia Davis Sophia Davis

The Role of Customer Reviews in Marketing

Customer reviews have become one of the most powerful tools in marketing. They’re no longer just an afterthought but a key component of any successful business strategy. Whether you’re running an e-commerce store or a brick-and-mortar business, the influence of customer reviews on purchasing decisions cannot be overstated.

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Sophia Davis Sophia Davis

Red Flags In a Social Media Manager to Avoid

t’s 2024 and almost everywhere you look people are claiming to be a social media manager or sometimes a content creator. As much as people love to say this, they do not meet the qualifications that most paying customers would want in a professional social media manager, content coordinator, etc. You may have already seen our social media manager’s red flags if you saw our graphic from today.

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Sophia Davis Sophia Davis

Good Food Masks Bad Marketing

Running a restaurant is complex, it involves balancing numerous elements to create a successful dining experience. However, many restaurants find themselves struggling to gain traction and boost sales due to two primary factors: bad food or bad marketing.

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